Media Advertising - Women in the Media :: Exploratory Essays Research Papers

Women in the Media The Psychological Power of the Media to Trap Women in A Role. The function of advertising to change, shape and mold the publics opinion has had a major move on the lives of women. Women are the main target for many advertisements and are use in many forms of advertising. The media has historically used propaganda to define who women are and what they should be. The cartridge clip period following WWII maybe one of the greatest examples of how completely media gouge control the ideas of the society on a specific group of people. During WWII women were promote to go out(a) to factories and work to support the state of war effort. This gave women a palpate of need and belonging that many had been left out of before they had the hazard to persue any type of career in an acceptable manner. With the men apart at war, women were encouraged to take on work outside the home out-of-pocket to a lack of factory workers who could produce war goods. Onc e the war ended, however, this propaganda not only stopped- it abruptly changed. Once the men were back in the states there was an excess of workers. Men came back form war to find that there were no jobs or that their wives were occupying them. With production plummeting after war sequence highs there were few jobs to offer the men returning home. This started a media attack on women. Women were encouraged to return to the home and take care of their families. Womens magazines were full with ideas on how to make a perfect wife and mother. It was obvious that if you werent content making your family your job, there was something wrong with you as a woman. The problem was that women were discontented President Kennedy commissioned a report on the he stance of the American Woman due to the magnitude of this problem (Schneir 38-47). The report fundamentally said that women were unhappy with the idea that they were fundamentally only responsible for beingness wive s, mothers and homemakers they had nothing they could associate as their own accomplishments. Another study came out in 1963 it was called The Feminine Mystique by Betty Friedan.