Aligning Profitability and Sustainability Nike - Free Essay Example

Sample details Pages: 2 Words: 719 Downloads: 10 Date added: 2017/09/17 Category Business Essay Type Argumentative essay Tags: Nike Essay Organization Essay Did you like this example? Aligning profitability and sustainability A central issue that companies grapple with as they try to become more sustainable is how and to what extent they adopt this as part of their corporate strategy. Nike faces the same dilemma as it builds on the success of the ‘Considered’ initiative while simultaneously encountering challenges implementing the ethos across the entire brand. How far can and should Nike go in â€Å"considering the right thing and doing the right thing†? Businesses often strive to find the balance between being economically and environmentally sustainable. However, it is possible, with innovation, to align the benefits of these aspects and minimize trade-offs. For Nike to advance on the sustainability scale, it is imperative that they identify and pursue alignment mechanisms that will allow it to become profitable and sustainable. Integrating sustainability across the brand While Considered as an ethos is promoted and accepted acros s the Nike brand, a key obstacle to progress is its limited and non-uniform implementation across the various categories. Sustainability needs to evolve from being a strategic initiative to an organizational strategy that encapsulates all categories setting brand wide objectives, identifying resources, and establishing uniform metrics for performance. As noted in the case, sustainability for Nike is not just a CSR goal anymore rather a crucial factor in long-term growth and competitiveness of the company. Specific measures in the strategy to accomplish this could include creation of a comprehensive index covering all categories and products taking into consideration the differences in costs, prices, and targets. Secondly, modifying the operations to build in the impact of sustainable design, development and manufacturing on the production time line will allow for wider implementation of the practices. Furthermore, this helps incorporate iterative design through measurement, au dit, and tracking through the product life cycle. Adoption would also increase if Nike can create a broader negotiating platform to enable all categories to benefit from price reductions from suppliers. Finally, any organizational strategy would require champions among the various teams to disseminate the sustainability ethos, build liaisons across functions and in general ensure broader enforcement of best practices. The message of â€Å"being good is good for the business† needs to be part of the leadership’s vision, implementation and evaluative measures in the company. External partnerships and alliances An internal philosophy and focus on sustainability is one part of the equation in achieving long-term sustainability in an organization. Organizations need to create and foster an eco-system around them that help them align the profitability and sustainability goals. Nike, as the market leader, is in an excellent position to create partnerships and alliances towards that goal. Nike should spearhead the creation and/or consolidation of industry wide practices including rating systems for the products and performance metrics. Promoting environmentally friendly systems would accelerate adoption by suppliers thereby strengthening its global sourcing channels. Third-party monitoring and validation relationships would bolster Nike’s credibility and improve its standing as an environmentally responsible organization. This is especially important in the light of its past experience with the labor crisis. Nike should create strategic partnerships with suppliers promoting knowledge sharing, assisting in training and education and identifying long-term benefits. It should engage the suppliers in dialogues regarding comprehensive standards promoting alignment in their goals. Customer awareness and branding An organization’s value is in the eyes of the customer. The Nike brand commands tremendous customer loyalty and recognition through its association with high performance, innovation and aesthetics. For Nike to evolve as a sustainable brand, it has to create value for its customer to be part of the new ecosystem. Nike should differentiate itself by the additional dimension of eco-friendliness to build on its performance and aesthetic values. Leveraging celebrity endorsements and raising consumer awareness, Nike should engage customers in the sustainability vision through collaboration with NGOs, eco-friendly groups and environmental campaigns. Evolving the brand to be associated with social and environmental responsibility would improve customer satisfaction and the bottom-line. In conclusion, Nike’s challenge is to interlock profitability and sustainability as it strives to address global sourcing, competitive and environmental issues. To succeed, Nike should create a comprehensive strategy to implement sustainability practices internally while simultaneously forming alliances and partnerships with external stakeholders, including customers. By marrying innovation with ‘green’ it is feasible for Nike to create cost-effective, high performing, and ‘cool’ eco-friendly products. Don’t waste time! Our writers will create an original "Aligning Profitability and Sustainability: Nike" essay for you Create order

When Plato s The Cave - 1626 Words

When Plato wrote â€Å"The Cave†, he was talking about how the process of learning philosophy. You are in a cave where you are only shown a fraction of the truth, and you believe it to be true because you have never been shown, or have known, anything different. But then someone comes along and shows you the way to enlightenment, and brings you to a higher level of understanding by showing you that the things you have perceived as real were not real at all, but shadows of the real figures dancing along the walls. You begin to explore the outside world for the first time, absorbing this new found information; but then you think back to the others that are still stuck in the cave. You return to those people to show them this new world and its knowledge, but they do not take you seriously because you have grown unaccustomed to the conditions of the cave, your eyes cannot see well in the dark anymore; and therefore, they do not take you choose to ignore you because you are no longer like them and on their level of understanding. Or perhaps they would get angry with you because you are annoying them with knowledge they do not want, and would possibly want you out of their lives for it. But still you continue to try because that is your obligation to society, to share the knowledge to better everyone for the greater good. The cave has been discussed for the past 2000 years since Plato wrote it in his book â€Å"The Republic†. From this allegory, and the book, the philosophers afterShow MoreRelatedEnlightenment Vs. 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(Plato) In The Truman Show, created in 1998, the man that controls Truman Burbank s life says, We accept the reality of the world with which we re presented. It s as simple as that. (Nichol) The allegory portrays mankind as prisonersRead MorePlato And Aristotle s Views On Life794 Words   |  4 PagesAnalogy of Plato and Aristotle Aristotle and Plato were each great intellectual however their views on life are totally different. Plato was born round the year 428 BCE in Athens. (Plato) Plato was then introduce to was introduced to philosophy by Socrates in 469-399 B.C.( Plato)Who then became is mentor, however Socrates died , however shortly after his mentor die he had an an inspiration to induce his into politics this then lead him to be educated in Mediterranean. Plato then startedRead More plato Essay1175 Words   |  5 PagesDiscuss Plato’s Parable of the Cave. Plato’s parable of the cave, also known as the â€Å"allegory of the cave, opulently describes beneficial metaphors and elaborate imagery about knowledge, ignorance, truth and lastly enlightenment. The allegory of the cave appears at the beginning of Book VII of Plato’s The Republic, which in itself is principally a study of justice, government and leadership. In The Republic, Plato describes a cave containing individuals confined to the cave floor, bound by shacklesRead MorePlato s Allegory Of The Cave Essay1630 Words   |  7 Pagesdiscourses for long after its initial kindling. Such is the case with Plato s allegory of the cave, which has for over 2,500 years inspired significant contributions to theorizations of truth. Despite the age of Plato s work, the truth in the allegory is demonstrated by its own universality; as a formative piece of literature, the story acts as a gateway into Western discourses of truth. Truth remains an elusive quality, particularly when it is elevated to a universal value. Elevation as such brings intoRead More Analysis of Platos Allegory of the Cave Essay example995 Words   |  4 PagesPlatos Allegory of the Cave Platos Allegory of the Cave presents a vision of humans as slaves chained in front of a fire observing the shadows of things on the cave wall in front of them. The shadows are the only reality the slaves know. Plato argues that there is a basic flaw in how we humans mistake our limited perceptions as reality, truth and goodness. The allegory reveals how that flaw affects our education, our spirituality and our politics. The flaw that Plato speaks about is trustingRead MoreCritical View Into Philip Zimbardo s Stanford Prison Experiment 1530 Words   |  7 Pagesinto Philip Zimbardo s Stanford Prison Experiment Zimbardo s prison experiment continues to receive a lot of critics from the manner in which it was carried out to the results that its portrayed. 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The Woman Speaks to the Man Who Has Employed Her Son. free essay sample

The Woman Speaks to the Man who has employed Her Son This poem Is relatively easy to understand. Here Is a synopsis of the poem The Woman Speaks to the Man who has employed Her Son by Loran Godson In this poem, a mother expresses her deep affection for her son. She reflects on the unfortunate circumstances of her life as a single parent. She is now concerned about the welfare of her son. This woman is seen as one, whose deep devotion and dedication to her son make her transcend her difficulties.Her responsibility to her son takes priority. But what shatters her now, is the fact that her son is employed by someone who appears to be engaged in shady activities. To her, the gun he carries Is a symbol of destructiveness and criminal activities. The conversational style of the poem makes the reader empathic with the thoughts and feelings of the mother. We will write a custom essay sample on The Woman Speaks to the Man Who Has Employed Her Son. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The reader discerns In the mother, fortitude, resilience and spiritual strength which Inform her actions. Did you identify the themes and literary devices in this poem? What are they?Answer these Questions 1. What is the theme of the poem? 2. The mood of the poem is one of (a) disgust and anger (b) optimism and hope (c) sadness and despair 3. Which of these words describe the tone of the poem? Formal, conversational, angry, serious? 4. What do the lines a metallic tide, rising in her mouth each morning suggest about the mother? 5. He treated all his children With equal and unbiased indifference. What do the above lines suggest about the father? 6. Why do you think that the mother is upset about the job her son has taken? 7.What do the black cloth and veiled hat symbolize? . Select the line which expresses the mothers helplessness. 9. Why does she allude to the thief on the left side of the cross? 10. How do you feel as you read the poem? Ay Illimitableness ere Woman Speaks to the Man who has employed Her Son This poem is relatively easy to understand. Here is a synopsis of the poem ere Woman Speaks to the Man who has employed Her Son by Loran Goodish Irish woman is seen as one, whose deep devotion and dedication to her son make her engaged in shady activities.To her, the gun he carries is a symbol of destructiveness he conversational style of the poem makes the reader empathic with the thoughts and feelings of the mother. The reader discerns in the mother, fortitude, resilience and spiritual strength which inform her actions. 1 . What is the theme of the poem? Disgust and anger lb) optimism and hope sadness and despair 4. What do the lines a metallic tide, Ninth equal and unbiased indifference. hat do the above lines suggest about the father? 5. Why do you think that the mother is upset about the Job her son has taken? 7. Nat do the black cloth and hat symbolize?

The Teachings of Don Juan Review Essay Example

The Teachings of Don Juan Review Paper Essay on The Teachings of Don Juan Lets face it: if this book is not got it in 1968 and it is in the United States, it would be Carlos Castaneda little-known anthropologist, obsessive polubredovymi ideas about other realities. It is possible that he would be able to collect even a certain small group of his followers, but no more But The Teachings of Don Juan is not just made him famous (and rich), he soon acquired the status of cult writer. We must pay tribute to Castaneda it is this status not only took advantage of it he confirmed, and following his book (note very different from Teachings ) carry much more meaning and proper teaching to be honest, the Teachings of Don Juan can not be adequately perceived in isolation from subsequent creativity Castaneda, as the book itself more closely resembles a manual for Mexican drug. The Teachings of Don Juan is unlikely to flip the consciousness of todays reader, weary abundance of mediumistic inspirations, koi a torrent poured out on us from TV screens and bookshelves. And just remembering that its Castaneda! Can be seen in a drugged delirium spark spiritual insights, and preparation procedures (and use) Psychotropic substances perceived as magical rituals, filled with deep meaning. We will write a custom essay sample on The Teachings of Don Juan Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Teachings of Don Juan Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Teachings of Don Juan Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer But it all really? Or maybe all these meanings are conjectures and Teaching does not carry anything mystical and profound? These are questions unanswered. Like so many other questions about the work and life of this extraordinary man certainly PS For your information:. The Teachings of Don Juan is the thesis of Carlos Castaneda for the degree of Master of the University of California Anthropology. And he received this degree.